The magnify360 Platform
The magnify360 Platform brings true 1-to-1 personalization to the online user experience to improve visitor engagement and conversion rates and decrease customer acquisition costs. The fourth generation software-as-a-service (Saas) platform enables Web sites to adapt in real-time to the behaviors of individual visitors.
- PROFILE individual visitors to websites, microsites and landing pages.
- TARGET the most relevant on-site experience to each visitor in real-time.
- CONVERT more visitors into leads and sales.
The patent-pending technology behind the magnify360 Platform relies on a combination of next generation multivariate testing, real-time behavioral targeting and predictive modeling to optimize ecommerce, lead generation and paid search efforts. By aggregating anonymous behavioral data across our network of clients, the magnify360 Platform provides real-time testing and content targeting capabilities that outperform traditional conversion optimization tools and drive immediate results.
The magnify360 Platform provides a wide-range of capabilities within a single easy-to-use framework, created from the ground-up for non-technical marketers. Beyond it’s real-time testing and content delivery, the magnify360 Platform provides:
- Real-Time Analytics & Performance Reports
- Real-Time Lead Scoring
- Individual and Collective Profile Reports
- Templates for Websites, Microsites and Landing Pages
- Drag-and-Drop Creative
- WYSIWYG Editing
- and more…
The magnify360 Difference:
Customize & Target Everything. The magnify360 Platform automatically delivers the most relevant messaging, graphics, media, offer, price, forms, layout and flow of pages per visitor.
Target the Individual. There’s nothing new about segmentation. Targeting down to the individual level however is revolutionary and only the magnify360 Platform can hone in on both known and anonymous individual visitors.
Profiling Beyond the Basics. The magnify360 Platform gathers over 300+ data points within sub seconds of a visitor’s first click and because it’s a self-learning system, this data and the Platform’s targeting capabilities become more robust throughout a visitor’s time on site and/or repeat visits.
Continual Personalization. Sites and pages created through the magnify360 Platform continually adapt in real-time to visitor’s behaviors, profiles and shifts in their intent, ensuring that you’re providing the most relevant on-site experience per visitor second-by-second.
No Ramp-Up Time. There’s no ramp up time with the magnify360 Platform . Traditional testing systems require wait times for test set-up, data aggregation, analysis and implementation but because of magnify360’s self-learning automated technology, 9 out of 10 clients see lift within days.
Calculate True ROI. The magnify360 Platform scores leads in your business’ real-world values, allowing you to easily calculate the true ROI of campaigns by day, week and in total.
Seamless Integration. The magnify360 Platform integrates seamlessly and in real-time with all of the leading databases, CRM/SFA systems, email marketing services and CMS, such as SalesForce, SugarCRM, NetSuite, QuickBase, MySQL, Oracle, Exact Target, SilverPop, Topica, EmailLabs and others. It even integrates easily with custom systems through our API builder, so optimization can begin on day 1.